In Line Dentistry

Performance

What the advertising spend produced, and which parts of the answer are not yet measurable.

Snapshot
Read 2026-09-02
Ad spend
$1,904
Meta since Aug 11 · Google last 30 days
Cost per Meta lead
$10.46
51 lead-form submissions
Cost per Google conversion
$114
calls + booking requests — not the same unit as a form fill
Cost per booked appointment
$1,904
1 booked across both channels

Spend by campaign

  • IL-IMPLANT-1990 | Leads | Aug11 $534
    51 lead-form submissions (3 test leads excluded). $10.46 per lead. 34 of 51 said they want to start within a month.
  • Leads-Performance Max-1 $1,211
    12 bidding conversions = 9 calls from ads + 3 booking requests. The other 90 recorded are local-action proxy (directions, engagements), correctly excluded from bidding.
  • In Line · Implants · Search · 2026-06 $144
    Starved: 53.3% of impressions lost to budget, 32.2% to rank — roughly 14.5% impression share. 11 clicks cannot produce a conversion at any plausible rate.
  • In Line · Veneers · Search · Diamond Bar · 2026-09 $15.29
    Loses nothing to budget and 88.4% to rank. Bid or quality keeps it out of the auction — more budget would change nothing.

Lead to chair

  1. Meta lead submitted 51
    Windsor facebook_leads, form IL-IMPLANT-1990-AUG.
  2. Reached the CRM 49
    Contacts with source Facebook. The integration works — nothing meaningful is lost here.
  3. Automated first message 46
    Tagged speed-to-lead-sent. Sent by an automation built in the GHL UI, not by this repo's specs.
  4. Any human follow-up 14
    Carries any status, engagement or callback tag beyond the automated send. The other 35 got one text and nothing since.
  5. Booked 1
    Tagged st-booked.
  6. Showed not tracked
    No appointment table is exposed by the GoHighLevel connector. Attendance cannot be read from here.
  7. Collected not tracked
    GoHighLevel holds no transaction or invoice rows for this location. Collections are reported manually by the practice.

Recorded pipeline & collections

Opportunity value in the CRM
$13,930

Across 14 opportunities for the year, 12 of which carry no value at all. Both valued opportunities came from Paid Social.

Collections
not tracked

No transaction or invoice rows exist in GoHighLevel for this location. The practice reports collections manually.

Data integrity

Read these before trusting any figure above. Each is a known defect in the source system, not in this view.

  • critical
    Replies land and nothing routes them — W2 is the broken piece
    RESOLVED 2026-09-02, and not the way this file first recorded it. Every Meta lead created up to Sep 1 14:40 carries speed-to-lead-sent and none created after does. That is the DUPLICATE-PATH DISABLE LANDING, not a failure: speed-to-lead-sent is the old Facebook path's tag, and switching that path off was the Sep 1 ruling. The W0/W1 marker st-new is still applied to every new lead, and W0/W1 is demonstrably sending — T2 went out a day after entry for two leads, and four more received an Isabel follow-up on the morning of Sep 2. Delivery works and the nurture works. What does not work is W2: replies arrive and nothing routes them. The distinction matters because "leads are not arriving" and "replies are not handled" have completely different fixes, and only the second is true.
  • critical
    Closed-Lost forecasts higher than Closed-Won
    The Website Leads pipeline still runs GoHighLevel's default linear probability spread: Closed - Won at 75%, Closed - Lost at 87.5%. A dead deal forecasts higher than a won one, and GHL applies these itself. Documented in ghl-catalog.ts on 2026-08-27 with the fix named — two edits in the GHL UI, Won to 100 and Lost to 0. Confirmed still live 2026-09-02.
  • critical
    12 of 14 opportunities carry no value
    Fourteen opportunities exist for the whole year; twelve read $0 and none has ever closed won. Only two carry money ($3,980 and $9,950), both Paid Social. Every pipeline-value figure downstream inherits this.
  • warning
    Collections are not instrumented
    GoHighLevel holds no money data for this location, so true ROI and the $30k collections threshold cannot be computed from connected systems.